RAPID was started when three friends decided to join forces to provide better photos and videos to the real estate market in their home town of San Angelo, Texas. There was a low standard for marketing properties at that time and if a realtor bothered to take any photos of a house, they were typically dark, blurry and gave very little impression of what the property actually looked like.
Benjamin Beaver was a young rookie realtor, looking to find a way to stand out and provide better services for his clients. Matt Butcher was a graphic designer and photographer who had been frustrated by his own home buying experience and wanted to provide better quality photos for other people looking for a home. Logan Reynolds was a young college student with a talent and love for video, and he thought he would try something new in his town and make walk through videos of houses. Logan and Matt both separately offered their services to their friend Benjamin, who had recently acquired a listing that had changed realtors several times, but no one could sell.
The three of them met at the property, Matt to take the photos, Logan to do video and Benjamin to let them into the, now vacant, property. In the process, Benjamin noticed the value of the services provided and after a little talking, the three of them decided to partner together to start a real estate media company, devoted to helping realtors and their clients. Oh, and that property that no one could sell, was under contract a few weeks later.
Since that day, RAPID developed a network of professional videographers and photographers that spans Texas and parts of the United States. Using RAPID’s professional media Benjamin went on to become the #1 Coldwell Banker agent in Texas for units sold in 2015.